Written by Khalil Jalaleddine
Freelance and gig work has become the new norm in the market, especially for Gen Z. A trending notion within the industry is, “exposure is the new currency,” and it often takes advantage of freelancers to complete tasks for no financial compensation. It is hypervigilant in all fields. Young photographers, writers, and designers get exploited regularly by clients under the illusion of “exposure”. Clients will approach an inexperienced freelancer with vague promises that their work will be “seen” by influential figures in exchange for free services. Young workers, often eager to build their portfolios, are coerced to accept such exploitative deals.
Completing a project for free could potentially increase your visibility; however, it also demotes your value in the market.
Here is what to do to break out from this exploitative dynamic:
Decline unpaid work – exposure doesn’t pay rent.
Exposure doesn’t necessarily guarantee that you will be paid for future opportunities. Clients who demand free work rarely ever value your services. Note that if they aren’t willing to compensate you for your services now, they likely won’t in the future. It’s important to establish boundaries early on.
If a client values your work, they will have a budget to compensate you.
Say it as it is: “I appreciate the opportunity, but I only take on paid projects”!
Set clear payment terms upfront – get it in writing.
Secure a written agreement that outlines a clear payment schedule. Remember that verbal promises can easily be broken. Prior to taking a task, ask for a written agreement, an official invoice request, or at the very least, written confirmation via email or message.
Make sure the agreement includes key details such as payment amount, due dates, scope of work, andsignature(s). If a client hesitates to put it in writing, take it as a red flag.
Try requesting a deposit before starting work—ideally, (25-50) %. A client willing to pay up-front is more likely to follow through with the full payment.
Many clients will ask for a “test project” to evaluate your skills before hiring you – this is a red flag – you have a portfolio; they can use it as a reference.
Avoid influencers who want free work – they rarely give actual exposure.
Such influencers bring no benefit to your career, and the exposure they promise rarely lands you any paid opportunities. If you ever choose to work with an influencer, ensure there’s a clear value exchange—such as a written agreement outlining promotions, tags, and referrals that align with your needs.
Build a strong & professional presence – stand out amongst your peers
Building a strong online presence is essential. Make sure you build a professional website that showcases your skills, services, and includes testimonials.
Learning SEO and marketing can also increase your visibility, attracting clients organically instead of relying on online freelance platforms.
Stay connected with other Freelancers – unionize online!
Connecting with other freelancers in your field provides you with valuable support and genuine advice. It also keeps you updated on industry trends and helps you avoid exploitative clients.
These networks offer mentorship and potential collaborations, making freelancing less isolating and more sustainable on the long run.
Don’t be a victim to the “work for exposure” trap; stay in control of your career.
